Publications #Rolex

Brand management in the luxury industry requires a unique approach because the industry is characterized by high-end products that are often associated with exclusivity, prestige, and heritage. Luxury brands typically have a long and storied history, and they are known for their superior quality, craftsmanship, and attention to detail.

From a practical perspective, luxury products are not a necessity for our basic needs, such as food, shelter, and clothing. However, luxury products can offer emotional and psychological benefits, such as a sense of status, exclusivity, and pleasure.